Demystifying the Millennials' Perception of Retail Store Attributes
نویسندگان
چکیده
The Indian economy with its liberalisation in 1991, introduced the domestic customers to new ways of shopping and raised expectations by pampering hitherto cloistered Indian. generation which grew up this customer-centric atmosphere were Millennial (currently 13 30 year olds) who not only savoured attention lavished on them, but became more demanding discerning than earlier generations. Identified as self-reliant a strong sense independence autonomy. enjoy experience shopping. However, all are same. Studies have revealed finer lifestyle differences within generational cohort Millennial. These specific preferences bound influence his store perception. Thus, intention was identify groups larger understand millennial consumers respect retail attributes their pattern. Also explore whether ajfects perceptions outlets they visit suggest strategies retailers light findings. Five distinct identified five attribute perceptions. Each correlated certain Based forwarded for retailers.
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ژورنال
عنوان ژورنال: Management Dynamics
سال: 2022
ISSN: ['2091-0460']
DOI: https://doi.org/10.57198/2583-4932.1116